Out-of-home creative
Creative built for the screen it has to fill.
GOOH is where brands and agencies make out-of-home creative without losing sight of the panel it ends up on. Creation, formatting and screen-context preview sit in one workflow, on one canvas.
What GOOH does
Four moves, one workflow
Each stage is something you do, not something that happens to the work while you wait.
Create
Start from a written direction, or bring in an image, a video or a document you already have.
Shape
Generate, edit and arrange creative on a canvas, keeping variants beside each other rather than scattered across tools.
Preview
Choose a site and a screen from the catalogue and look at the creative in that screen’s context.
Prepare
Keep the chosen creative, its formats and its screen context together as the work moves toward Delivery.
How it works
From a first idea to something a screen can take
The same four moves, in the order you actually meet them.
Begin with a direction or an asset
A prompt is one way in. So is a photograph, a product shot, a video or a document you bring with you. Both land on the same canvas.
Generate, edit and arrange
Make images and video, edit what you have, and work with references and variants side by side until something is worth taking further.
Prepare the formats and the screen context
Reformat the creative you chose into the ratios a run needs, and bring the intended screen into view alongside them.
Preview, choose, and move toward Delivery
Inspect the result in screen context, settle on it, and carry it and its formats forward as a single piece of work.
Why the screen matters
The screen is part of the brief.
Two panels that both say “16:9” can be nothing alike. One is a flat wall at eye level; the other is a curved corner unit read from the pavement, forty metres down and well off to one side. Creative approved on a laptop has met neither of them.
Aspect
The shape the panel wants, which is rarely the shape a generator hands you.
Resolution
How much detail the panel can actually carry at the size it is seen.
Geometry
Flat, curved or wrapped around a corner — the surface itself has a form.
Viewing angle
Where people stand. A panel read from below and to the side is not read square on.
GOOH keeps those four in view while the creative is being made, and lets you preview against them before anything is handed on. Wide and curved flagship formats are prepared by reformatting rather than generated natively — that limit is real, and designing around it openly beats pretending it is solved.
GOOH Studio
The canvas where it comes together
Studio is the working surface: material comes in, creative gets made and chosen, formats get prepared, and the target screen stays in view throughout.
- A canvas that holds the whole attempt
- Named canvases keep creative, references and variants in one place, so choosing between two versions does not mean hunting through folders.
- Generate and edit
- Make images and video from a direction, or edit and vary material you already have.Which operations are available depends on the offer served to your account.
- Bring your own material
- Upload images, video and documents, and keep reusable product material in a library you can draw on again.
- Formats and screen context
- Reformat a chosen piece into the ratios a run needs, and preview it against the screen it is meant for.
- Ask about the canvas
- GOOH AI sits on the canvas, so a question about the work can be asked where the work is.
Pricing
How GOOH is packaged for brands and agencies.
Make the screen part of the work.
Open a canvas and try it, or have someone walk you through it against the screens you actually buy.